I will get straight to the point. My name is Jim Storm and if you met me at a party I would tell you that I was a serial entrepreneur and a writer. What turns me on is starting or buying small to medium sized businesses - expanding them - and then selling them. Every month I edit a newsletter called New Global Opportunities - recently merged with my former publication, The Storm Report . It is written partly by myself and partly by a team of business journalists and international traders. It is a unique publication packed with:
- New business ideas. The hottest new concepts and business opportunities.
- Trade Leads. Our directory of buyers, sellers and agents worldwide.
- First class advice covering everything from raising money to marketing, from avoiding tax to technology, and from planning to legal issues.
- News and information.
- Invaluable contacts.
New Global Opportunities is aimed at:
1) People already in business, looking to grow their existing operation or start something new; and
2) People thinking of going into business, looking for ideas and support.
I’d like to send you a free trial issue of New Global Opportunities – without any obligation on your part – because once you see it I am confident you will want to subscribe. The rest of this brochure is devoted to explaining why I believe my publication will be of value to you. (I’ll also show you how to claim 10 free business reports worth £57.90).
Before I say another word let me wet your appetite with details of just seven of the subjects we cover:
- A complete guide to raising money. This covers ‘free money’(government and other grants), angel investors, bank finance, invoice discounting, and unsecured borrowing as well ashow to ‘bootstrap’your business...that is to say get it started with little or no money at all.
- The Ultimate Small Business Marketing Guide. Dozens and dozens of free or inexpensive ways to promote your small business including a DIY public relations approach that guarantees you free media coverage.
- 21 ‘tried and tested’ business plans for low-risk, high-return, recession-proof servicebusinesses including retirement care, domestic and commercial cleaning, employment, security, publishing, photography, and catering.
- Everything you need to know to make a success of mail order including a directory of suppliers with suitable products at below wholesale prices and a complete advertising and marketing programme.
- 9 nine brand new internet business concepts that you can start with as little as £500.
These are the sorts of ideas that will have other people saying ‘I wish I had thought of doing that’.
- How to negotiate free rental deals on commercial property and then sell the deal on to a third party for a handsome profit. A business that involves no capital but does require close attention to detail.
- TV, video and computer rental. An absolute cash cow. We will show you how to buy good-as-new equipment at rock bottom prices and then hire it out for so much money that after six months every penny of income will be 100% profit.
I should stress, by the way, that all the articles published in New Global Opportunities are written with action in mind and we include plenty of checklists and sources of further information.
If the most important thing in property is ‘location, location, location’then surely the most important thing in business is ‘ideas, ideas, ideas’. By ideas I don’t just mean ideas for businesses to launch or buy...I mean ideas to help a) expand an existing business b) overcome problems and pitfalls c) boost profits d) improve efficiency and e) get the most out of the business. This is where New Global Opportunities really comes into its own. Here are just a few of the up-and-coming articles that no entrepreneur should miss:
- Close every sale. A master class in sales techniques.
- Employment law. How to avoid getting caught by the latest rules and to make the system work for you.
- 101 tax loopholes. How to slash your personal and business tax bills. How to extract more tax-free cash from your enterprise. How to keep the taxman at bay.
- Copyright-free legal letters. Professionally drawn up letters that every business can use. Why waste money on a solicitor when you can do it yourself for free.
- Database marketing. How to build up customer database and how to make money from it.
- Going public. How to float a small business on the stock exchange including how to reverse into an existing ‘shell’ public company.
- A little known secret employed by multi-nationals to expand without capital outlay: strategic partnerships. We explain how the smallest of business can put this powerful concept to work.
- Hate selling? Business ideas that get the customers coming to you.
- 16 ways to radically improve advertising response.
- 4 ways to get 100% free advertising in national newspapers!
- How to write advertising copy that sells.
- Acquiring shares in companies without paying for them.
- A-Z of employee management from recruiting staff to getting the most out of them and from inexpensive ways to reward them to dismissal processes.
- Complete guide to slashing costs. 43 ingenious ways to cut the cost of everything – premises, equipment, marketing, staff, professional services, and travel. Why pay a penny more than you have to.
I could go on! As you can see we are never short of fascinating and relevant topics. One of the reasons for this is that my colleagues and I are all involved in business ourselves. Bernard Shaw famously remarked ‘if you can you do, if you can’t you teach’. I have no time for business journalists who lay down the law or offer advice butwho have never risked their own time and money starting up their own thing. (Of course, some members of our ‘Ask the Experts’ team are professionals such as accountants or IT boffins... but this is very different because the free advice they are offering is of a specialist nature.) Indeed, you may be interested to know what some of us are up to at the moment... I’ll begin with myself.
Before Christmas I sold two businesses (both of which I’ll be writing up this year). The first was a small manufacturing company producing a range of hand made beauty products. I started it in 1999 in the gate lodge of my house in Ireland with the help of some tasty grants and making use of local labour (mostly women with children in school). We exported everything we produced to the USA where it sold through upmarket department stores. Turnover for 2002 was €600,000, pre-tax profits were €73,000 and I made €365,000 from the sale – not bad for three years part time work. I probably wouldn’t have sold but the US agent made me an offer I couldn’t refuse (and I wanted my gate lodge back). The second disposal was still in its infancy and what I was really selling was a database of potential customers and a clever piece of software. My plan was to get into shipping. This is one of those areas where – if the formula is right – your capital outlay is zero. Let’s say someone wants to send ten large crates from Leicester to Arrezo (in Italy). You fix it up using other firms (who own the delivery vans, lorries, containers etc.) and take commission on every stage of the journey from pick-up through to delivery. I was just about to go live when the MBA student who was working for me asked if he and his father could buy me out for a £50,000 profit on my costs to date and – since I have a lot of other things on my plate – I said ‘yes’. What am I planning next? At the moment I am working on:
- Setting up self-storage units. Commercial property prices have been tumbling and I have just negotiated two years rent-free on a warehouse close to central London that I plan to use for self-storage units. I’ve even managed to negotiate a cash allowance from the landlord to cover conversion work. The result? My self-storage business will cost me absolutely nothing to start! I’ve even signed up my first 30 clients. How? I went to a local developer and suggested he offer 24 months free storage as an incentive to buyers of his new flats (you know how small flats are nowadays). I think the market is wide open and I will be writing in detail about this opportunity in the coming months.
- At the same time I am looking at another venture that takes advantage of depressed commercial property prices. Empty office space is cheap to lease and can easily be converted in to small, short-let office units. Having been in this business before (I sold out for a handsome profit) I know all the inside ‘tricks of the trade’. I believe the way to go is to attract niche businesses and my plan is to create a ‘media centre’for fledgling advertising, marketing, film, TV and publishing start-ups. What they want is smart looking office space in a central location without commitment and without too much cost. They aren’t interested in secretarial services but they do want a nice boardroom when their clients come in.
- I’m also looking at going into business with my girlfriend who is a chef. We’ve got two concepts on the go at present. The first is a mini-shop selling just freshly squeezed juices, sandwiches and soups. All the produce will be organic and by locating our outlets in other people’s space (I don’t want to give the concept away – let’s just say we’ll be attracting customers for people who need them) we don’t expect to pay a penny in rent. The second is a fresh pastabusiness. The margins on this are unbelievable! We’ve sourced our machine from Italy, found a factory unit and have started to sign up restaurants interested in taking our products.
This is on top of my other small businesses, which – doubtless – you’ll hear about if you send off for your free trial issue! The rest of the editorial panel are no less busy. For instance, Sue Waddington, our resident marketing guru is about to launch an instant shelving service. The demand for instant, inexpensive (but attractive) shelving is enormous. All Sue’s customers will have to do is call a freephone number and a ‘man in a van’will come around and put up whatever shelving they require. She has seen this business in Canada and knows it is a real money-spinner.
Tom Martin, head of our research department, runs one-off, venue-based auctions. This is what my oldest son would call a ‘sweet’ little business. Tom takes household appliances on a sale or return basis from wholesalers, hires town halls or hotel rooms, and stages auctions. In every respect he runs it like a retail venture (he even sells warranty cover which is where the main profit is) with the difference that Tom probably does a week’s turnover for a typical store in three hours and he doesn’t have the overhead.
Mark Corchoran, who writes about import and export for us, is in the business himself. He has developed an incredible knack for putting together deals that don’t involve any cash requirement. For instance, a computer component manufacturer in Taiwan pays Mark five percent commission on all UK and EU sales and all Mark has to do is issue the invoices, check on deliveries and collect the money. The point I am trying to make is that when we write about a business idea you can be certain it won’t be some pie in the sky concept that won’t work. We make our own livings from being in business – not from writing about it.
Every month New Global Opportunities offers its readers a unique mixture of new business ideas, support, advice, contacts and information.
The Weather Report. Every month Jim Storm writes up to 5,000 words covering successful businesses he has identified, innovative business ideas, gaps he has spotted in the market, ways in which an existing business might be expanded, acquisition opportunities, and interesting trends. Jim travels a great deal so he includes profitable concepts spotted overseas.
World Trade News. Wade World Trade's own free bulletin bringing you news and opportunities in international trade that can make you money.
Small-Business News. Up-to-date news for the small- to medium-sized business. Keeps you informed on the latest Government legislation, entrepreneur awards and initiatives and any relevant and recent information.
Global Opportunities Listings. More than 2,500 international trade leads and contacts every year.
Sue Waddington's Sales and Marketing Column. Sue Waddington, one of the UK’s highest paid copywriters, contributes a column on sales and marketing advice. Her philosophy is that you don’t have to be good at selling to sell successfully. This is hands-on, inside advice from one of the best-known names in advertising.
Not only will we send you a FREE TRIAL ISSUE so you can assess New Global Opportunities for yourself - but if you do decide to become a subscriber we offer you a ‘no quibble’ money-back guarantee. If you aren’t happy at any point we will refund the unused part of your subscription in full.
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Free 'Ask The Experts' Service
Not just a Newsletter… FREE access to over a dozen, seasoned business professionals.
You can write, email or fax our panel of experts for confidential business advice as often as you wish. The panel includes entrepreneurs, journalists, professional researchers, a qualified accountant and a venture capitalist.
Imagine as a reader of New Global Opportunities any time you have a business-related question you can ask our experts to help you out… without it costing you a penny.
• Free Research. We’ll source information for you.
• Free Advice. We’ll help you with every stage of starting and managing your business.
• Free Support. We’ll do whatever we can – from writing advertising copy to introducing you to prospective customers or suppliers.
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Our WEBSITE an invaluable business tool. Free to subscribers.
This website is updated monthly and contains a host of invaluable information and services including:
• In depth business reports.
• Featured ‘profit opportunities’.
• News section.
• Archive of the best feature articles from our back issues.
• Answers to readers’ questions.
• Online ‘Ask the Experts’ service.
• Reader Noticeboard. Opportunities to network.
• Fact file. Useful information and contacts.
• Internet auctions database.
And much more besides.
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Receive these 10 free reports worth £57.90 when you become a full subscriber to New Global Opportunities:
• Using Other People’s Money.
• UK Business Grant Guide.
• Jim Storm’s Top Ten.
• How to write a Business Plan.
• Internet Auction Guide.
• Capital Gains Tax.
• Import-export.
• Setting up your own Website.
• Case Histories of Small Businesses.
• Tax Tips for the Self-employed.
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Free Membership of the British Association of Entrepreneurs.
The British Association of Entrepreneurs (BAE) is a unique membership organisation for anyone interested in business. It offers a range of benefits including opportunities to network with other members, discounts, free use of the BAE Service Quality Award, representation to government and the legal right to add the letters FBAE (Fellow of the British Association of Entrepreneurs) after your name. You’ll enjoy one month’s free membership when you apply for your free trial issue of New Global Opportunities the official newsletter of the organisation.
Start reading action-orientated articles like these...
• How to establish a successful import/export business.
• Free money. How to fund a business using local, national and EU grants.
• The 25 fastest growing/most successful small business concepts in the USA.
• Get what you want. 16 winning negotiation tricks.
• How a teenage entrepreneur made £48,000 last year from his part-time bouncy castle business and how you could do the same.
• How to buy up struggling corner and village shops and turn them into money-making machines.
• Buy and sell at auction. Take advantage of hard-to-find government, liquidation and ‘no reserve’auctions where cars, property, computers, stock, clothes, antiques, wine and more change hands at rock bottom prices.
• Three property based businesses you can start without a penny in capital.
• The most powerful advertising medium in the world: the classified column. How to exploit this inexpensive, highly profitable opportunity.
• How to set up an internet art gallery.
• How to launch a conference and seminar business.
• Services for the ‘retiree’market. Market survey with detailed business suggestions.
• For computer enthusiasts...a simple service business in high demand from small to medium-sized businesses involving zero selling and with ludicrously high returns.
• Ten businesses to run part-time from home.
• Eastern promise - 27 things worth importing from Asia and the Far East. Includes list of suppliers.
• Seven companies that will pay you generous commission for ‘names and addresses’.
• Beginner’s guide to mergers and acquisitions. How to ‘take over’ a company without using cash.
• Industrial espionage. Is this the business opportunity of the decade?
• Fake a fortune. How to cash in on the trend of copying other people’s designs.
• Architectural salvage. How to get it for free – where to sell it for a fortune.
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Why not sign-up online now for a free trial? This is what you’ll receive:
• A free trial issue of New Global Opportunities. The perfect way to see if this newsletter is for you without cost or obligation.
• Free use of our 'Ask the Experts' service for a month.
• Free access to our subscribers' website for a month.
• Free Membership of the British Association of Entrepreneurs for a month.
If, any time during your free trial period, you aren’t satisfied just let us know. New Global Opportunities isn’t for everyone and we’ll quite understand. If, on the other hand, you like what you read then you’ll be able to take advantage of our introductory offer:
• Save £20 annually on your subscription. Pay just £68.50 when paying online via Paypal's secure server with your credit or debit card.
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